Wyndham Worldwide expects by the end of July to close the acquisition of U.S. Franchise Systems' 292 economy Microtel Inns & Suites properties and 91 extended stay Hawthorn Suites properties-Wyndham's first entry in that tier-from Global Hyatt Corp. Financial terms were not disclosed.
As Corporate Director of Sales of a hotel management company that owns a Microtel Inn & Suites, I'm looking forward to this acquisition by Wyndham. Besides Wyndham Hotels and Resorts, Wyndham owns Ramada, Days Inn, Super 8, Wingate, Baymont, Howard Johnson, Travelodge, Knights Inn, and Amerihost brands.
Microtel has suffered from name recognition since its conception. Being part of the Wyndham family of hotels will make the Microtel brand more visible to the loyal guests of the brands above. Wyndham also has one of the best loyalty programs in the hospitality industry. Wyndham REWARDS, formally triprewards, has over 6000 hotels/resorts worldwide. When was the last time you traveled to a city that did not have one of the hotel brands above? With the addition of Microtel and Hawthorn, Wyndham REWARDS has become a better loyalty program that it was before.
