'A-Room-Atherapy'

Travelodge UK Infusing Scents in Bedsheets to Help Guests Nod Off; Aromas Include "Freshly Cut Grass" and "Home-baked Apple Pie" .



June 2008 - In a UK first, budget hotel chain Travelodge is trialling 'a-room-atherapy at a selection of its hotels - with the launch of a unique series of 'ReminiScents'. The specially scented sheets have been designed to evoke happy and comforting memories for guests, in a bid to help them nod off.


The 'ReminiScents' have been developed around the top five scents Brits would like to be surrounded by, as they drop off to sleep, The fragrances were identified following the feedback from a national 'Senses Census' of over 5,000 Britons.
Guests at selected Travelodge hotels will be able to choose from the following exclusive ReminiScents free of charge:


- The Sea - to evoke memories of holidays. The sea is the number one scent that Brits would like to be surrounded by as they drop off to sleep, comforting 45% by bringing back memories of happy holidays. Also ideal for those who are used to living by the coast.
- Freshly Cut Grass - to evoke the scents of summer. Almost a quarter (21%) wanted to nod off to the smell of freshly cut grass, reminding them of long, happy summer days. Also ideal for those who are used to living in the country.
- Baby powder to remind guests of their children. The ideal comforter for doting parents, with one in five (18%) choosing to be surrounded by the smell of their baby when away from home to lull them into slumber
- Home-baked Apple Pie - to create a home-from-home experience for guests. Baking and cooking aromas are the most comforting scents for almost over one in ten (12%) Britons
- Chocolate the ideal pick me up for women. The scent of chocolate and sugary sweets is the most comforting smell for 9% of UK women




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